I acted as lead Media Relations counsel for the Ferrero Rondnoir product launch. Our teamdeveloped and implemented a comprehensive public relations strategy for coverage as well as message-training and preparing clients/spokespersons for media exposure. The team utilized celebrity spokesperson Michael Chiarello as well as coordinated its efforts with the Food Network to benefit the Share Our Strength foundation during “SWEET: New York Dessert Festival.”
Successes included numerous top-tier broadcast, print and online placements, as well as sharesomethingsweet.com, a seasonal website devoted to charity, sponsored by the Ferrero Company.