This is a sizzle reel I conceptualized and produced at the conclusion of the Charmin RestRooms initiative.  In addition, I led portions of the media relations campaign, and you can see the clips of some of my efforts (including Fox News Channel, CNN and WNYW) within various portions of the recap.

NOTE: As part of the campaign, I also produced an online-only “Naked Cowboy Music Video” below, re-purposing the b-roll that was shot for the campaign.  This resulted in a large number of views and consumer-generated imitators, as well as mainstream media pickup (more details about this in the following entry).  Clips of the video and the resulting media notices appear at 5:00 in the project. 

As previously mentioned, for the Charmin RestRooms campaign, I produced an online-only element (unheard of at the time!), utilizing already-extant b-roll.  This video spawned more than 150 consumer-generated imitators, more than 14 thousand views, and resulted in pickup by The New York Times, CNBC and CNN about the growth of consumer-generated video.  

 

WHERE IT BEGAN: Charmin Pitch

This video is where the Charmin RestRooms campaign began; when Procter & Gamble approached MS&L about handling public relations for their upcoming Charmin RestRooms initiative, I was tasked with creating a pitch video highlighting our qualifications for producing such an event.  With a very small budget and short timeframe (three days), I created this music video to send to P&G executives in advance of the live pitch.  MS&L won the business for the next three years.