SYMTUZA® is a prescription medicine to treat Human Immunodeficiency Virus-1 (HIV-1) infection in adults and in children.
Created an initiative specifically targeting the LatinX/LGBTQ HIV+ community via:
- Creation of the PositivelyFearless website, with lifestyle content and advice, announcements, information, educational materials
- Live Streams of events at local Pride events in key cities (YouTube, Instagram)
- Webcasts of Coffee-house meetups
- Instagram, TikTok content
- Positively Fearless Video Series
- Fearless Conversations Series- Podcast/Webcast