I acted as part of the National Media Relations team for Best Buy, developing and implementing comprehensive strategies for coverage as well as message-training and preparing clients/spokespersons for media exposure. 
Successes included numerous top-tier broadcast, print and online placements for campaigns that included “Black Friday,” Back-To-School, Home Theater, Mobile Computing, Style Tech, and Holiday. In addition, the team managed media coverage for in-store celebrity appearances and Grand Openings. Non-traditional campaign elements included the Best Buy News Bureau, Blue Shirt Handbook, askablueshirt.com.
Examples furnished upon request.