WE CAN BE HEROES giving campaign, leveraging the power of the DC Entertainment corporate brand and iconic characters to make a positive impact and help those in need and raise much-needed funds to fight hunger in the Horn of Africa.
The WE CAN BE HEROES initiative is the single largest philanthropic initiative in DCE and parent company, Warner Bros.’, history.
DC Entertainment committed to raising $2 million over the course of two years to aid in the drought and famine crisis in the Horn of Africa. DCE met and exceeded their goal in the first year, thanks to the kindness and generosity of fans, the creative community and employees.
The funds we raised helped change the lives of more than 5 million people through our humanitarian aid partners Save the Children, Mercy Corps and International Rescue Committee.